Our Journey started in 1975 in, when our founder Bobby Shah launched one of the first Asian Wedding Boutiques in the Heart of Green Street London. After 40 years of helping thousands of Brides and Grooms choose the perfect wedding outfit, Sherwanisale.com relocated its showroom in 2015 to Solihull. Today, our sole focus is providing Amazing Menswear for the wedding with a focus on service and quality. 


We've experienced phenomenal  success since moving to the Midlands. Aside from winning multiple awards for  Best Groomswear Supplier in 2017 and 2018, and 2020,  Sherwanisale.com now boasts four international locations with two showrooms in the UK, one in Mumbai and one in Lahore. Our diverse management team has over 60 years of combined Mens handmade tailoring experience. Over the years we have styled celebrities like Rahat Fateh Ali, Noman Ijaz, Imran Khan and Mike Tyson to name a few.    

Today we offer solutions for events of all sizes, themes, and budgets. Across our Showrooms, we are the only company in the UK that cover the full range of Mens Fashion for the Grooms, Groomsmen, Best Men, Family members, Children and all the guys looking to dress for the occasion.

Sherwani King Team

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